God loved us first.
EST. 1999
FAITH WAS NEVER MEANT
TO BE HIDDEN.
BELEAVA was established in 1999 with a simple purpose: to create apparel that gives Christians a way to boldly represent Christ in the culture.
From the beginning, BELEAVA has pursued something beyond traditional Christian merchandise. The goal has been to create clothing believers genuinely want to wear — apparel rooted in faith while still connected to contemporary style, creativity and culture.
From the beginning, BELEAVA has pursued something beyond traditional Christian merchandise. The goal has been to create clothing believers genuinely want to wear — apparel rooted in faith while still connected to contemporary style, creativity and culture.
01 / SINCE 1999
BELEAVA SINCE 1999.
A MESSAGE CARRIED FORWARD.
Over the years, BELEAVA has been worn by voices throughout Gospel music and Christian hip-hop, carrying the brand and its message into places far beyond where it began. But the mission has always been bigger than who wears it.
IT'S ABOUT WHO WE REPRESENT.
02 / THE PURPOSE
WEAR WHAT YOU BELIEVE.
BELEAVA exists to help Christians represent Christ beyond the walls of the church. What we wear can communicate something before we ever say a word. It can identify what matters to us, what we stand for and, sometimes, open the door to a conversation that otherwise may never have happened.
AT THE INTERSECTION OF
FAITH, CULTURE
AND CONVERSATION.
That's where BELEAVA wants to live. Not replacing the Gospel with clothing — but creating apparel that gives believers another opportunity to represent Christ and share what they believe.
03 / THE MESSAGE
THE GOSPEL IS THE MESSAGE
THE GOSPEL IS THE MESSAGE.
More than 25 years after BELEAVA began, the Gospel Pack brings the brand back to the foundation of the Christian faith: what Jesus Christ accomplished for us through the cross. The Gospel Pack was created so believers could literally wear part of the story while being prepared to share the whole story.
Sin separated us from God.
Christ paid what we owed.
The Gospel calls us to respond.
FOUR SHIRTS.
FOUR MOMENTS IN THE GOSPEL STORY.
ONE MESSAGE CENTERED ON JESUS CHRIST.
04 / THE CONVERSATION
THE SHIRT ISN'T THE GOSPEL.
IT OPENS THE DOOR.
BELEAVA isn't about allowing a shirt to speak so we don't have to. It's about wearing something that can create the opportunity for us to speak.
SOMEONE NOTICES THE DESIGN.→SOMEONE ASKS WHAT IT MEANS.→A CONVERSATION BEGINS.
And suddenly a T-shirt has created an opportunity for a believer to tell someone about Jesus.
05 / THE PURSUIT
THIS IS THE PURSUIT.
CREATE APPAREL CHRISTIANS ARE PROUD TO WEAR.
HELP BELIEVERS REPRESENT CHRIST IN THE CULTURE.
CREATE OPPORTUNITIES FOR GOSPEL CONVERSATIONS.
WEAR THE STORY.
SHARE THE TRUTH.
REPRESENT CHRIST.